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Pusha T Signs Multi-Million Dollar Deal With Adidas

Posted on February 8th, 2019
by
Karen


Pusha T and Adidas have a long history rocking since 2013, but a new deal is on the horizon reportedly. The Grammy-nominated rap artist is gearing up to make an even bigger splash as Adidas plans to involve Push heavily with their EQT footwear series to the tune of millions!

Sources say the deal is multi-year and is not limited to footwear but clothing and content alongside the global brand.

In 2014, Push and the Three Stripes teamed up for the Chalk White EQT. The next year, they followed up with the King Push x EQT Running Guidance ’93. Annual releases would follow that included the EQT Support Ultra.

Last year, the duo worked together on an EQT Cushion 2 that dropped in limited quantities at ComplexCon in November.

Photos: Rob Lee / BallerStatus

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