Rolling Loud, the biggest festival brand in Hip-Hop, is giving back to the Los Angeles community this year by teaming with Shoreline Mafia to host a charitable Holiday Toy Drive during the December 14-15th Festival this year.

The toy drive will benefit East L.A. Rising, a local non-profit organization that empower underprivileged children with food, supplies, and educational opportunities, and Schools On Wheels, which provides tutoring and education to children without a permanent home.

This year’s festival will have a toy donation tent near the entrance. All guest have to do is simply bring unwrapped toys to the festival entrance and volunteers will process the toys and make sure they reach a needy child.

“This is our first time being in a position to give back and now is the time to give back to the city that birthed us,” explains Fenix Flexxin of ShorelineMafia. “We wanted to do a toy drive because I remember getting Christmas gifts at my school and how I thought it was so cool back then. Especially with all the kids come to our pop-ups in LA, it would be wrong not to give back now.”

Rolling Loud co-founder Tariq Cherif also added in, “With an estimated 50,000 people attending, we have a great opportunity to positively impact the local community. The two organizations we’re working with couldn’t be more deserving as they both cater to underserved Angelenos. It’s a beautiful thing when business can be an agent of positive change.”

Don’t miss out on the California festival on December 14th and 15th at the Banc of California Stadium Grounds in Downtown L.A. Buy tickets exclusively at www.rollingloud.com.