Machine Gun Kelly has been getting a lot of attention lately off of his rap beef with Detroit rapper Eminem. Instead of continuing to go back and forth, the rapper is back on his music and is also back with a new visual.

The “LATELY” video comes from his Binge EP that he dropped recently. And even though he’s done with the beefs, he sends a message to Em and the World that he got all the clout he needed out of the media circus that ensued. Now it’s time to bolster his brand with all the attention the rap feud garnered. In other words; the song is further confirmation that he won’t respond rob Em and he’s done with the beef.

Stream it below.