FKi 1st is one half of production duo “FKi” and an emerging rap artist in his own right. Today, the Atlanta native has teamed up with TIDAL and KarenCivil.com to exclusively premiere his music video for “Do What Bosses Do,” a track from his upcoming EP.

1st’s new lifestyle visual adds to the TIDAL Rising program, which aims to help grow rising artist’s fan bases and get their music heard by more people in more places. The video features FKi 1^st driving through the streets with his crew, coincidentally caught as they “Do What Bosses Do.” The southern bred beat banger has had an impressive run, being the executive producer on Post Malone’s platinum-selling debut album, Stoney, and working on multiple hit records with artists like Iggy Azalea, A$AP Rocky, Lil Wayne, 2 Chainz, Travis Porter and more.

As the renowned hip-hop producer told us over email, “This video is about as real as it gets when it comes to ‘that side’ of Atlanta. ‘Do What Bosses Do’ is just about putting in work every day and balancing it with enjoying life. Me, Peso and Yakki linked up one day on the fly in Atlanta to shoot it with the director Mannie and made it happen.”

Check it out below.