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Time Warner & Snapchat Ink $100 Million Deal To Create Entertainment Content

Posted on June 19th, 2017
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Time Warner will invest $100 million in producing TV-like shows and advertising on Shapchat. Over the next two years, in a push by the the media giant to reach young audiences on the social network, according to CNBC.

The deal will see Time Warner make shows for Snapchat in a range of genres, which includes scripted dramas, comedies and documentaries.

The partnership will help boost the number of shows on Snapchat, which are three to five minutes long, to three a day from one. For Time Warner, the agreement with Snap will drive larger audiences to its shows and to new direct-to-consumer online services.

The deal comes as Time Warner awaits approval to be acquired by AT&T, whose CEO, Randall Stephenson, has said the future of video will be on mobile devices.

What do you think about this $100 million deal between Time Warner and Snapchat? Let us know in the comments below.

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