Puma is coming hard! With a roster stacked with your favorite artists like Rihanna and Meek Mill, the brand ads in another music heavyweight by bringing aboard The Weeknd. The “Starboy” revealed on Twitter that he is now the Global Brand Ambassador for the apparel brand.

For all of the XO fans, you will be able to dress like your favorite Toronto native as 2017 will usher in a clothing line and the first PumaXO shoe.

Be on the lookout for more information from this forthcoming partnership.

excited to announce my partnership w/ @puma #RunTheStreets ||
also excited to release my PumaXO shoe and clothing line in 2017 pic.twitter.com/Wb6hyqYsCE

— The Weeknd (@theweeknd) September 29, 2016