Future Announces “Future Hive” Pop-Up Shop in New York
by Staff Editor
Atlanta’s very own Future partnered with Fancy.com to bring the Future Hive a special pop-up treat.
The east coast is getting a limited edition pop-up shop filled up with exclusive merchandise. According to WWD, Mr. Hendrix dabbled in the fashion world by teaming with the shopping site to bring fans their very own way of grabbing special stuff just like a onncert stand. But these piece aren’t just t-shirts and cups. Future got with Varvatos to bring things like a leather motorcycle jacket ($2,498) and custom Moreca leather bag ($1,700) to life.
Fancy’s head of business, Marcus Howard said:
“It really boils down to, fans want to feel what the emotion of their favorite artist is and we don’t want people to go in and buy the T-shirt and go out. We want them to spend time here and tell their friends about it. You are discovering things about Future that you might not get from a merchandise stand.”
Make sure you take a peak at the Moreca bag below and grab your merch today until August 8th at the boutique on Wooster Street.