Dej Loaf & Tinashe Are The New Faces Of M.A.C
by Site Manager
M.A.C cosmetics wants to future to move forward!
The make-up brand has recruited Tinashe, DeJ Loaf, Lion Babe, and Halsey as their new faces.
The new campaign is called ” Future Forward,” and it’s set to be the first of an ongoing series of collaborations which will spotlight it’s newest music talent.
Senior Vice President and Group Creative Director James Gager, told Billboard, “They run the gamut, but obviously they’re hitting different people in terms of who listens to their music. think it shows a breadth of what M·A·C is about. When [the artists] came into the office, they each had unique personalities: one of them was very shy, another very outspoken.”
The JOYRIDE singer designed the eye-shadow packaging and pick out the colors, while DeJ’s lip gloss is a gorgeous caramel color. Each make-up cosmetic will start to be sold in stores starting next month (March).
Congrats ladies, check out some of M.A.C images below.