Rihanna’s “ANTi” Goes Platinum In 15 Hours
Posted on January 29th, 2016
by Site Manager
by Site Manager
Rihanna is breaking records!
More than 1.4 million fans downloaded RiRi’s eighth studio album from TIDAL in just 15 hours, which made it go platinum.
Rih partnered with Samsung to exclusively offer free download codes for ANTI‘s release and was streamed more than 13 million times the night it was dropped on January 27.
Grace Kim, TIDAL’s director of Marketing told SPIN, “When we started this campaign, we expected this to take a week. 1.4 million in not 24 hours but 15 hours, that’s a really big deal for us.”
Despite of the leaked album rumors and mixed reviews, the Barbados singer has come up on top once again.
Congratulations, Rihanna!