The TIDAL team has switched up and hired a new CEO to continue the service of its subscribers. Billboard reports Jeff Toig, former Muve Music and Soundcloud executive, has taken over the role for Tidal and referred to by owner Jay Z as “a leader at the intersection of consumer technology and entertainment for more than two decades.”

In an interview with Billboard Toig revealed that he made his decision based on the accessibility to exclusive content, a deep connection with artists, having unique assets and a considerable amount of time spent with Jay allowing for him to understand the investment.

To read in detail what made Jeff Toig accept the position scroll below and then view the entire conversation on Billboard.

Other than there being a limited number of these jobs available in the world, what prompted you to take the job?

In terms of why I decided to take it, for me there were really three main reasons. At a high level, this was a great opportunity to do something differentiated here. Jay Z and the artist-owners are deeply committed to Tidal and the vision they have for the business.

Let me break each of those down. As I evaluated the business and the opportunity, Tidal has a really unique set of assets. It has exclusive content, deep connection with the artists — A-list artists — live events like Tidal X, and a unique set of assets. It’s early in the game, but the seeds have been planted and it creates a really fascinating foundation.

Second, through the interview process I was fortunate to spend quite a lot of time with Jay Z, learning more about his vision for Tidal and why he made such a significant investment in this business. It became clear to me that Jay and the artists behind the company are deeply committed to developing an amazing music experience for fans. I share a belief that this has been lost with many services, and it will be critical as we build Tidal into a leader in this space.

The third thing is the momentum. The company just launched six, seven months ago and it’s already grown to over a million subscribers. When you see a business like this gaining that kind of momentum, you start to think there’s something quite interesting happening. I’ve seen this before, and I’m intrigued by the growth and the potential the business has.