Snoop Dogg is a man of many names and if you didn’t already call him “Coach Snoop,” it may be time to switch things up. Snoop has been named the Director of Football Recruiting by Adidas. Sharing his new business cards on Instagram, Coach Snoop is officially the real deal for the brand.

Fans know that Snoop has had a hand in football and sports of a while, assisting youth players through his own football program. Snoop’s son recently quit football at UCLA but there will be no football void for the Doggfather. Check out Snoop’s business cards above.