Allen Iverson is beginning to enjoy his life as a retired NBA legend and still make an impression in today’s younger generation. After the Showtime: Iverson documentary aired (May 16, 2015) — still gaining him new admirers — Allen Iverson announced a new deal as a brand ambassador for Stance Socks. In the beginning of the video, Iverson states: “I don’t want to be nothing else, but me. I love who my family and my friends love.” Confidence and self-love is definitely key.

Check out the trailer and official announcement above.

Congratulations on the Stance Socks deal Iverson!