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Rihanna Shows Her Athletic Side For Puma’s ‘Forever Faster’ Campaign

Posted on April 29th, 2015
by
Staff Editor

rihanna teams up with puma

Rihanna has been pretty sneaky about her upcoming projects, including her highly-anticipated album R8, and it looks like that incorportates her endorsements.

After being named the creative director of Puma this past year, RiRi has been staying mum about what’s to come from the collaboration, but she’s finally featured in her first official ad with them.

Rocking a sporty look for the shoe company’s “Forever Faster” brand campaign, the singer also dons the new Pulse XT sneakers with her athletic ensemble.

Rihanna is a global ambassador for Puma, along with Jamaican sprinter Usain Bolt and football star striker Mario Balotelli. She is slated to do many fan activations with the company, including retail and consumer events, and promoting social media content.

See the ad from Rihanna and Puma on the following page.

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