During his Q&A at NYU yesterday (April 1), Jay Z provided the goals of the company, listed the exclusive content it will offer, his view on why the service must be as “transparent” as possible and more.

“Our whole thing is transparency — I think there does need to be transparency,” he explained to the audience. “If you went to Bordeaux or something, to look at wine, you’d probably think, “Oh, this is some bougie shit.” But if you went and you saw the craftsmanship, the work that went behind it, and someone’s gotta be picking the grapes, and the whole thing — if you saw the process of what it takes to make an album, maybe you’d have a great appreciation for it as well.”

One of his more interesting points was that Tida; could be used to distribute music by any major label artist without a record deal. “I’m on Tidal. I don’t have a record deal,” he declared.

Jigga also mentioned the passion of an artist, using Kanye West as an example, and why it is important to value the worth of that passion.

“There was a time when I walked into a mastering session and we’d finally gotten Kanye to get on a plane, because he was at the end of his album, and there were 70 mixes of “Stronger” and “Good Life.” Seventy,” he explained. “Some people really care about, and are really passionate about their music and want it to be heard the way it was intended. It’s not for everybody, and we’re not trying to force it on you but if that’s what you like and that’s what you really care about, then you have the option. And that’s what Tidal is saying.”

Read the full transcript over at The Fader.