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Rihanna Is The New Creative Director Of Puma

Posted on December 16th, 2014
by
Staff Editor


Finally, there is confirmation that Rihanna is indeed the new creative director of Puma. After speculating on just what the singer was up to, WWD reports that RiRi has inked the multi-year partnership where she will oversee the women’s line. She will also act as a global brand ambassador alongside Jamaican sprinter Usain Bolt and soccer star Mario Balotelli.

“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition — all these things make her a perfect ambassador for our brand,” Bjørn Gulden, Puma’s chief executive officer, said. “With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

In typical bad gal RiRI fashion, the fashion icon took to her Instagram to show off her new favorite brand. Peep a few photos on the following pages.

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