Logo

Fabolous Talks Branding And 90’s Inspiration On ‘The Young OG Project’ With ‘The Breakfast Club’

Posted on December 16th, 2014
by
Staff Editor


Fabolous brings seasons greetings to The Breakfast Club in the form of a card reminding them to download his upcoming The Young OG Project. Officially a member of Roc Nation’s roster, the move finally fit the time for where Fab intends to bring his career.

“They have always been family and they built a report in the game as far as working with the top artists and pushing brands with those artists and that’s what I thought Roc Nation could help me with is building my brand,” Fab said.

Known for gifting a mixtape around the holidays, the Brooklyn native decided to go the album route after bits of 90’s inspiration turned into its own project that seemed bigger than a tape.

“I usually let a project go and people expect it like I’m a bad guy if I don’t give them something for the holidays or Christmas,” he said. “I was working on the album and These flips started coming that were 90’s influenced or inspired or a complete flip of a 90’s joint. There were so many of them that it became almost a little project so that’s where The Young OG Project came from.”

Watch the full interview above to hear the hosts ad Fabolous go back-and-forth on the texting use of “K” as well as why he turned down an opportunity with G-Unit above.

Comments are closed.