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New Video: Kelly Rowland – ‘The Game’

Posted on June 12th, 2014
by
Staff Editor


It’s all for the love for “The Game” in Kelly Rowland’s visual installment in collaboration with Pepsi. Directed by Spike Lee, the mommy-to-be provides the soundtrack for the soccer-themed visual though she does not appear in it. Shot in Brazil, the video follows a young boy’s journey to the World Cup stadium.

“I was immediately attracted to ‘The Game’ because I can identify with its theme of overcoming challenges and finding your voice,” Kelly said. “It’s a very important message and I’m honored to partner with Pepsi on a project that brings the worlds of music, sports, and film together. As an artist—and a huge sports fan—it’s been an incredible experience.”

Pepsi’s Beats of the Beautiful Game is a visual compilation tape featuring Janelle Monae, Rita Ora, Santigold, Timbaland and many more. The goal of the album is build anticipation for the upcoming World Cup through the use of music.

“What I love about this is how creative it is,” she said in a statement last month. “It’s a project with a whole bunch of different artists being able to do different songs. I’m excited about being a part of something like this.”

“To be honest, it’ll be a great marketing tool for Pepsi,” Lee added. “There’s no reason I’d try to deny that.”

Look out for more videos as the road to the World Cup continues. Press play.

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