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Funkmaster Flex Inks Digital Partnership With Emmis

Posted on April 22nd, 2014
by
Staff Editor

funk flex - hot 97

The folks over at Hot 97 have been having one of the best years the famed NY radio station has ever seen. And today, it only gets better.

It was announced earlier that Hot 97’s legendary DJ Funkmaster Flex has inked a brand new deal with Hot 97’s parent company Emmis for a digital partnership with his company Flexco. In recent time, Flex has already launched his IFWT site, the very popular DJ Funk Flex app, AngieReview.com for Hot 97’s Angie Martinez, ThatsEnuff.com for DJ Enuff, and many other digital platforms. As he brags in the station’s new reality show “This Is Hot 97”, Flex is far and beyond the new leader of hip-hop’s digital world; with Emmis’ 40% investment into Flex’s company Flexco, the future’s looking bright for Flex and Hot 97.

Read some quotes from the press release below.

“We’re thrilled to invest in Flex’s digital assets and work closely with him to continue to innovate in the digital space,” said Patrick Walsh, CFO, COO and Emmis Radio Division President. “Flex has built a successful mobile and online platform that reaches more than 5 million people monthly and he already has started work with other talented Emmis personalities at Hot 97 to expand their digital presence. We expect this partnership to enable us to rapidly expand our digital content offering for our passionate fans and advertisers.”

“Today’s digital world has changed how personalities and DJs interact with listeners and music fans,” Flex said. “We must reinvent ourselves to stay relevant and grow. I jumped in feet first to learn what it takes to create an audience online. The partnership with Emmis provides the foundation we need to turn our brands and personalities into a real digital business. The opportunity to share what I have learned is exciting, and our future lives in doing digital with our biggest brands and best personalities.”

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