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Lady Gaga To Deliver Keynote Address at SXSW

Posted on March 10th, 2014
by
Staff Editor


Lady Gaga

It has been announced that Lady Gaga will not only be performing at this year’s South by Southwest Festival for the vert first time, but she’ll also be a featured speaker in the keynote address. The Artpop artist will be speaking as part of a conversation led by John Norris of Fuse this Friday (Mar. 14) in the Grand Ballroom of the Hilton Austin-Downown. This event takes place the morning after Lady Gaga will hit  SXSW stage for the very first time with Subb’s Doritos #BoldStage.

“I’ve been dreaming of this moment,” said Gaga in an interview with Rolling Stone. “It’s all about the music and the connection with the crowd, and I want the audience in Austin to see me live in a way I never have before. I love theatrics, but I started out singing at a piano with a Bud Light in a bikini. Performing at Stubb’s is a real blast from my past, I can’t wait to celebrate with the audience how far music can go when we believe and stick together. It’s moments like these that I live for.”

Gaga performing and speaking at SXSW shows that it’s becoming a more desirable destination for mainstream artists to connect with their fans. It’ll be interesting to see what direction this takes the festival in.

[via Billboard]

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