Kendrick Lamar is in takeover mode. For GQ’s 18th Man of the Year cover, King Kendrick claims his thrown as Rapper of the Year.

K. Dot continues to flex his right to be on the throne with a dapper freestyle on set of his photo shoot. When it comes to his music, the Compton MC chooses to connect with his fans with lyrics he is sure they can relate to.

“It wasn’t just about money, hos, clothes, drinkin’,” he explained. “I mean, I come from that world, but at the same time, I started to realize that there’s people out there that can’t really connect to that lifestyle. They’re in the struggle.”

Watch Kendrick drop a few bars in the video above. – Alley Olivier