On Wednesday night (Oct. 9), Grammy award-winning singer Shakira performed for over 10,000 attendees for T-Mobile in New York City’s Bryant Park to celebrate her multi-year partnership with the mobile service provider and its new unlimited global date and texting program.

“Today is all about bringing the world closer together,” the pop icon said before launching into hits like “Whenever” and “Hips Don’t Lie.” “I’m excited to partner with T-Mobile and look forward to being able to share my music in new and innovative ways.”

New York-bred DJ and producer Swizz Beatz, who always copped a multi-year (million dollar!) deal with the communication brand, livened the crowd with cuts by Avicii, Rihanna and, of course, himself prior to the Colombian songstress setting the stage on fire.

The T-Mobile/Shakira collab will closely follow what Jay Z is to Samsung, as the She Wolf will create new marketing campaigns to raise awareness for T Mobile and Shakira’s charity, The Barefoot Foundation, which helps to build schools for communities in Latin America.

“Shakira is an extraordinary, global entertainer who certainly understands the importance of being connected while she travels the world,” said Mike Sievert, CMO, T-Mobile. “She has a passion for communicating with her fans across many platforms and we knew that we could create a collaborative partnership to reach her fans and our customers in unique and exciting ways.”

See more photos after the jump.