Lil’ Wayne’s new clothing line TRUKFIT debuted last weekend at the Long Beach, California Agenda trade show. Last night he introduced the line to buyers, retail executives, and press at Hotel Americano in New York City. TRUKFIT, is an acronym for The Reason You Kill For It. As of late, Lil’ Wayne’s fashion has been one to talk about, but he takes his strong passion for skate boarding in consideration for this one. Featuring bold graphics and colorways, includes T-shirts, raglans, and snapbacks, and will run nationwide at Zumiez starting in February. The line is also moderately priced, Trukfit, as described by the rapper: “will be the best clothing line ever.”

TRUKFIT is described as “a brand representing independent kids from any walk of life—regardless of race, class, color, or income.”

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Weezy recently made a stop at the Woodward Barn in Copper Mountain, Colorado for a skateboarding session. In the video he speaks on his new clothing line Trukfit, why you should wear pads, and more.