Last week, we were given the chance to premier the new Ciroc campaign that is titled Luck Be A Lady, a rich campaign that takes us on an exciting adventure through Sin City with Diddy and his modern day Rat Pack. Featuring the sounds of Frank Sinatra and his very own “Luck Be A Lady” song, direction from Anthony Mandler, and a plethora of amazing guest stars, this campaign proves why Ciroc is the top liquor brand.

Above, is the 3-minute short film version of the ad. Diddy sat down with Ad Week to discuss the campaign and what he thinks his brand means:

What do you think your brand stands for?
I think I stand for aspiration. [That] hard work pays off. People from all walks of life and all over the world look at me and know my humble beginnings and know that everything I’ve done has been through hard work. People respect me as a marketer and brand builder.