Beats TV Presents: The Beats Store Opening (ft. Dr. Dre & Jimmy I.)

Recently the Beats Store held it’s grand opening for the pop up store in New York’s SoHo neighborhood. Above is some footage of the grand opening as well as Dr. Dre speaking on the future of the company. The store sells limited edition headphones as well as T-shirts and other accessories. The store is opened Tuesday to Sunday from 12 p.m. to 8 p.m. until January 15th, but may stay permanently according to Dr. Dre.