Nike Sportswear announces the release of a six-episode video series as part of its “Always On,” campaign, which highlights the lifestyles of select Nike athletes. Each video is coupled with an original song from an emerging recording artist with ties to sports. These music videos highlight their diverse stories – on and off-court, in and out of the studio, in all aspects of their daily lives.

The music video series also showcases athletes such as Lamar Odom, whose video features an original track by burgeoning Ohio rapper Stalley. Budding Canadian rapper Saukerates lends his original track to hockey player, PK Subban’s video portrait.