Reebok Classics and Swizz Beatz hosted a launch party at Espace on Tuesday, July 19th, a day before the global launch of the new Reebok Classics “Reethym of Light” campaign and TV commercial. Friends of Swizz including Jay-Z, Beyonce, Alicia Keys, Sean “P. Diddy” Combs, Gayle King, Pharrell Williams, Clive Davis, DJ Khaled, Busta Rhymes, Lloyd Banks and more came out to celebrate and were treated to personal performances by Swizz Beatz and Lloyd Banks on stage with a live band.