Heineken Celebrates Launch of New Era Cap in New York
Posted on July 15th, 2011
by Karen
by Karen
Last night, Heineken, New Era NY and Complex Magazine hosted an event at the New Era Store in NYC to celebrate the launch of the Heineken New Era Cap. The hat, appropriately named “The Blackout,” is third collaborative product to come out of Heineken’s 2011 influencer program, The Heineken 100. Photos were taken by Mel D. Cole