NBA superstar Lebron James is the founder of “Sheets” along with established brand builders Warren Struhl, Jesse Itzler and Maverick Carter. “Sheets” is an energy strip that helps get athletes and performers pumped up before a game or a show. Lebron now has recruited two more artists to help him launch and build his energy strips brand. Those two artist are Drake and Pitbull, who both use the energy strip before every performance. The two artists will promote the brand by doing social media campaigns, advertising and sampling programs.