Dr. Dre’s most impactful decision of the past few years may not be deciding to actually follow through with the release of Detox. It may be, instead, his now famous line of headphones. Ludacris is following suit with his own brand of headphones entitled Soul.

To talk about his new business venture and everything app-related – from social media, to his iPad and the “Words With Friends” app on the iPhone four – Luda sat down with CNN to discuss his little know, but healthy obsession.

CNN: Where did the idea for the headphones come from?

Ludacris: For me, with my past 10 years in the music industry, I’ve heard a lot of different headphones, but I didn’t feel like any combined true quality, stereo sound with fashion. I feel like sound was the most important thing. And I’ve seen some headphones that look nice, but the sound is terrible, and I’ve seen headphones that sounded good but, you know, they didn’t have any type of fashion sense to them.

I wanted to design something that could give you both.

CNN: What were you aiming for with the style?

Ludacris: As you see, man, it’s something that’s innovative, that’s fashionable, that’s aspirational. The design on here just kind of reminds me of a Bentley inside. When you think about hip-hop culture, I took different things that I knew I loved and put them all together on the headphones.

CNN: Do you see them as a fashion accessory?

Ludacris: It’s definitely a fashion accessory these days.

CNN: Do you ever use earbuds, or do you always stick to high-end headphones?

Ludacris: When I’m traveling a lot, that would be the noise-cancellation ones, but on a day-to-day basis, I use the SL99, the in-ears. But my favorite all-around are the SL150s.

There are different headphones for different things that are going on.

CNN: Are you a gadget guy in general?

Ludacris: Yeah, man. Phones. Music gear. Everything, you know. I love the iPhone. I love the iPad. I’m all about gadgets and everything. So me being at the CES — I feel like I’m amongst people alike. And it’s a beautiful thing. I’m just as excited.

To read the rest of the interview, head over to CNN.