Being a busy hip hop mogul means Jay-Z often lives life on the run, which is great because Gucci has just printed his book Decoded inside a jacket.The high-end fashion house has printed the first two pages of the memoir inside a one-of-a-kind leather bomber jacket that will be gifted to the rapper. It’s on display at Gucci’s flagship New York store as part of a scavenger hunt conducted to promote the tome.

In the lead-up to its release this week, pages of the book were scattered around places that mean something to Jay-Z. There was a page at the bottom of the pool of the Delano Hotel in Miami and more underneath plates at the Spotted Pig restaurant in New York. Clues to their location were revealed on Twitter, Facebook, Jay-Z’s website and a dedicated Bing site.

The book hit stores Monday in the US where it was hotly anticipated by fans eager to learn about the hip hop star’s ascent from teen drug dealer to superstar straight from the horse’s mouth.Written as a first-person memoir, it also includes interviews with Jay-Z’s family and friends and details of his creative process.

It was completed several years ago but Jay-Z was initially reluctant to release something so personal – particularly because it goes into his father abandoning him as an 11-year-old. Earlier in the year he explained: “It’s too much. For the book, I was interviewed, people close to me were interviewed. So I was learning a lot of things I didn’t know as a child.”

No word if Beyonce had a page tucked inside her undies.