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Jay-Z Teams Up With Yankees For New Merchandise

Posted on August 27th, 2010
by
Karen


“Yeah I made the Yankee hat more famous than a Yankee can…”

Jay-Z isn’t sitting at the top spot of Forbes’ Hip Hop cash kings list for nothing. The mogul is always about his business and expanding the reach of his brand. In his latest venture, Hov has teamed up with his hometown team, the New York Yankees to produce co-branded merchandise (hats, tees, jackets, hoodies etc with Jay-Z and Yankee logos) which will be available in the New Yankee Stadium beginning next week.

The clothes were created in an effort to commemorate the first big concerts in the Bronx Bombers new home on September 13 and 14th when Jay and Eminem rock the last of two stops on their “Home and Home Tour.” The first two shows will take place in Slim Shady’s hometown, Detroit, at Comerica Park on September 3 & 4.

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