Nike SB is proud to announce the global launch of the Zoom Paul Rodriguez 4 on 8/21/2010. This year they brought Paul to New York to hit the streets and spend time in the studio with one of his idols, hip-hop legend NAS. The result is a 60-second commercial, directed by Nike SB’s own Jon Humphries, following Paul’s journey through iconic New York City skate spots, accompanied by music and a voiceover from Nas.

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